When Italian fashion designer Roberto Cavalli decided to launch a premium vodka in 2004, his fashion PR team called on M. Young Communications to handle the all-important food and beverage trade and consumer media launches. Activities included one-on-one media interviews and vodka tastings with Cavalli in his store in Manhattan and a press dinner with Cavalli at the restaurant Bette.
The Miami launch featured a large party in Miami at The Raleigh Hotel that made the cover of the Miami Herald. Media coverage also included: The New York Times, Miami Herald, Bon Appétit Magazine, Time Magazine and Beverage Media, Spirits Journal.