The importer for Roberto Cavalli Vodka was so impressed with the success of the vodka’s public relations launch that it hired M. Young Communications to also handle PR for the launch of Frida Kahlo Tequila. A super-premium tequila made from 100% blue agave. Working with family members of the renowned Mexican artist, Frida Kahlo, M. Young Communications arranged media interviews and photo opportunities with key trade and consumer beverage, food and lifestyle press. Media events were held in New York for Mexico’s annual Day of the Dead festivities, Miami in conjunction with Art Basel and in Los Angeles at a private mansion in Beverly Hills. M. Young Communications arranged for both Frida Kahlo Tequila and Roberto Cavalli Vodka to be represented at both the South Beach Wine & Food Festival in Miami and at the Food & Wine Classic in Aspen.
Press coverage included: GQ, Ocean Drive Magazine, Gotham Magazine, The New York Times, New York Post, New York Daily News, Lincoln Road Magazine and Los Angeles Times Syndicate.