Serious wine drinkers know the shape and cut of the glassware you use can enhance the overall sensory experience of the wine you are enjoying. In 2006, Waterford, an international leader in the design and production of fine crystal, launched the Connoisseur Gold Collection, hand-made, mouth-blown crystal stemware designed to enhance the wine drinking experience. M. Young Communications worked with Waterford on the product launch of Connoisseur Gold Collection and organized a press lunch in New York at A Voce to illustrate the importance of pairing the right shape of glass with the right wine.

M. Young Communications also worked with Bloomingdale’s bridal registry program to arrange wine tastings and lectures for registry customers in-store at six stores (New York, New Jersey, Los Angeles, Chicago and Boca Raton, FL).