Finally, a wine store that really focuses on helping its customers select wines to pair with specific foods! POUR, a new wine and spirits boutique located on Manhattan’s Upper West Side, provides displays, graphics and flash cards that help customers select wines for the foods they love to eat, making shopping for wine a mouth-watering experience. POUR offers complimentary wine tastings weekly and features a beautiful line of wine accessories, which make great hostess, bridal shower and thank you gifts.  

M Young Communications worked on the public relations launch of POUR, generating articles in The Wall Street Journal, The New York Times, Associated Press, Time Out, Shecky's, Urban Daddy and many other publications.