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Checkpoint Campania (Project 2002-2003)
M. Young Communications was retained by the region of Campania, Italy, to execute a year-long U.S. promotional campaign entitled "Checkpoint Campania" to showcase the exceptional artisinal foods and wines of the region. Activities included: establishing a U.S. press office, creating a press kit, producing a series of events for both the media and the food and wine trade and organizing a week-long press trip to the region. In addition, M. Young Communications organized a week-long "Summer in Campania" restaurant and retail promotional effort in New York City, working with major Italian restaurants and specialty food retailers.
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